Part 2 of a 4-Part Series
By now, everybody has a podcast.
Your cousin has a podcast. Your chiropractor has a podcast. Somewhere right now, two guys named “Mike” are launching a podcast about “mindset and entrepreneurship” from folding chairs in a garage.
We are officially living in the Great Podcast Gold Rush.
And honestly? That’s not a bad thing.
The problem isn’t that there are too many podcasts. The problem is that too many podcasts sound the same.
You know the ones.
“Hey guys… welcome back to the show…”Cue generic lo-fi intro music. Cue 14-minute discussion that could’ve been a text message.
Meanwhile, the listener is cleaning the kitchen, wondering why this episode feels like a hostage situation.
Here’s the secret nobody tells you:
People don’t subscribe because your mic is expensive. They subscribe because you’re interesting.
Or funny, or insightful, or wildly unhinged in a relatable way.
The podcasts that win aren’t always the most polished. They’re the ones that feel human.
So let this human tell you like it is…
- Stop trying to sound like a motivational speaker who only drinks alkaline water.
- Stop using your “corporate presentation voice.”
- And please… for the love of Spotify… stop saying “circle back” in casual conversation.
Your audience wants personality. They want stories and opinions, hot takes; they crave hearing the moment your dog barked mid-recording, and you kept going anyway.
And here is the thing… Niche Matters!!!
“Lifestyle Podcast” is not a niche. My friend, that’s a cry for help.
But “a podcast for burned-out entrepreneurs who survive on caffeine and sarcasm?”
Now we’re talking.
The goal isn’t to appeal to everybody. The goal is to make your people say:
“Wait… were they spying on my life?”
That’s how audiences grow.
Not through fancy logos, neon signs, or buying a microphone that costs more than your car payment.
Although let’s be honest… we all still kinda want the neon sign… and the best gear!
They want to know all the juicy details… so here is one from me —I was too damn honest about returning all the equipment to my former radio station. In hindsight.. I should have kept the Shure SM7B
I should have just said … NOPE! This is my parting gift for the way that I was dismissed.
See what I did there?.. I have you hooked to hear more juicy details about how I lost two media jobs within six months of each other, through absolutely no fault of my own.
Stick around… all of this will be a fun ride!
Coming in Part 3: “Why Most Podcasts Die After Episode 7”
If you liked this post, shared this post, or this post gave you the urge to start your own podcast– feel free to share the love with me by buying me a coffee or even helping fund my own caffeine addiction.
